Business & Trends
From Phở to Profits: How Vietnamese Immigrant Entrepreneurs Are Quietly Reshaping American Online Retail
Vietnamese immigrant business owners are building e-commerce empires that serve both their own diaspora communities and everyday American shoppers — and they're doing it with a retail philosophy rooted in generational hustle. Here's how a wave of mom-and-pop digital shops turned into million-dollar marketplaces, and what makes their approach so refreshingly different.
